2024 Dating Trends from Dating.com
So far, in 2024, we’ve seen a massive boom in AI, and the social discovery landscape is evolving faster than ever before. This year, we’ll see a spike in like-minded people connecting over similar values and interests, whether platonic or romantic relationships. We’ve estimated that the social discovery market will reach almost $1 billion, accounting for 1/10 of the global dating market. What dating trends are in store for the social discovery industry? With new trends comes a new wave of standards, and here’s what we’ll see throughout 2024.
Trend #1 Virtual Reality and AI Partners
Apps are becoming steadily more intuitive and user-friendly, and with the recent release of Apple’s Pro Vision headset in February, social platforms are now more VR-driven. VR technology’s popularity is consistently trending upwards and is expected to surge to over $100 billion in the next ten years. Dating apps are the way people meet in today’s world, and this billion-dollar industry will capitalize on it to make the virtual dating space more engaging and user-friendly.
In 2023, our leading dating platform Dating.com hosted the first virtual wedding in the metaverse. The convenience of meeting people in the virtual world is unparalleled and this clear shift is beginning to outweigh the preference of traditional in-person interactions. New dating apps like TheOne, allow users to create their ideal AI partner to connect with. AI software can help “break the ice” by facilitating conversations and asking questions based on the user’s interests. The active dynamic AI will be able to take on is ideal for introverted users who may find it difficult to initiate or connect. It’s promising that AI partners and avatars will help solve our loneliness epidemic by establishing a new form of connection through innovation. Relationship boundaries are limitless and more users are eager to explore.
Trend #2 Worldwide Focus
A worldwide dating focus will become the standard. The online dating world has broken down physical boundaries and allowed anyone to meet anyone. New apps utilizing AI will enhance the user experience to be a seamless and convenient process, even when connecting people from the other side of the world. Users crave diversity and a fresh perspective and what better way to diversify than to make the user base international? The options are endless with millions of worldwide users.
Trend #3 Slow Dating
The newer generations are focusing more on slow dating and trying to authentically connect with the person on the other side of the screen. The “slow dating” trend focuses on the importance of meeting virtually first, via Facetime/video chat for those who want to eventually take the next step and meet in person. The virtual space will become an environment to focus on self-awareness and clear communication. Mental health advocacy in relationships has surged and people are more aware of their needs and recognize that jumping in head first with someone may not be the best thing for them. Getting to know someone, asking thoughtful questions, having similar values, and being authentic will take priority over casual relationships.
Trend #4 Personalization & Upgraded Features
To enhance user experience even further, AI will take personalization to the next level. It’ll be easier to create a profile, answer questions, play games, send gifts, etc. More dating apps will bring in upgraded features like video introductions, personality assessments, and enhanced gamification, all fueled by advanced simulations via AI technology.
New smart features we’ll see include, advanced safety features, image recognition, behavioral/user analysis, and predictive analysis. An optimal user experience with helpful features like task automation and topic suggestions will open many doors to ensure success in the dating world.
Trend #5 Increase in Niche Communities
Users are moving away from traditional social media outlets and opting for more personalized apps. There is a strong desire for users to connect with others over similar interests and values, and generic apps are not fulfilling this need. Social Discovery’s niche product, DateMyAge, caters to individuals over 40 years old who are seeking authentic relationships. Mature singles can discover like-minded matches on this engaging platform focused on companionship and love. DateMyAge offers a safe space for the over-40 age group that has been underserviced in the past.
With roughly 22% of Americans using dating apps, the growth of niche dating platforms will increase. People crave more authentic connections and niche apps will allow users to connect and meet people who share their interests and have similar values to establish a sense of belonging.
The world of social discovery is exponentially expanding. Dating trends will continue to modify with the advancements in innovative technologies, and individuals worldwide using these platforms should be ready for highly engaging and personalized experiences.
